seo is cost-effective: over 80% of Internet users have no intention of buying a product or a service using search engines. So why should I pay money for their ads click?
Long-term positioning
One of the advantages of seo optimization is that if a site is promoted via SEO, it was time to stay in the rank position for long. The other side leads through PPC (Pay Per Click). Varies according Pending keywords. If someone seems to be more of a keyword bid results at first glance.
Cross-Browser Compatibility
SEO is not limited to a particular search engine, such as PPC. its optimized in all search engines, while the PPC is reduced if you select Ad-words, the list of sponsors of the Google list is not all search engines.
Measurable results
The best thing about SEO is that you can quantify the results ofSEO>. The results of the search engines, convert visitors and other factors, but you can not know which choice was valid or invalid.
Pay-Per-Click
PPC is a campaign in which advertisers use search engines to promote their products. Your advertising costs for a number of factors such as competitiveness and to position the keywords are related. Example is Google Ad World. The advertiser entire cost of advertising depends on the total number of clicks on their ads.Every time that some users add your poster must pay the amount for which he received for the contract.
If each user after each keyword in Google search engine, shows former. Results in a page of search results. One of these is the organic search result is to be published on the left. The other part of the results page is called sponsored links that appear on the right side.
Conclusion: I personally believe that SEO is more effective thenPPC. As once the site is optimized in the search rankings will remain for a long time, while the results change depending on the PPC bid value.